![](http://bp2.blogger.com/_0XYu4RP0UGg/SHNoHXo41II/AAAAAAAAA8U/6EZnm5uWkQo/s400/OMDIngrid.jpg)
![](http://bp2.blogger.com/_0XYu4RP0UGg/SHNoIK9pXlI/AAAAAAAAA8c/zUdKn2t_Z-c/s400/OMDfarmer.jpg)
We took the bus stop posters and chained three (3) iconic characters of the Colombian conflict posing as hostages. A woman who reminisced Ingrid Betancourt, a policeman and a farmer, all tied to the posters that held a message as follows: "Since you can do it, go out and march against FARC."
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Advertising Agency: Sancho BBDO Colombia
Creative Directors: Giovanni Martinez, Hugo Corredor
Art Director: Giovanni Martinez
Copywriter: Hugo Corredor
Other additional credits: Gonzalo Villamizar, Sistole, OMD